Mailing List

Tuesday, March 29, 2011

Phat Professional Burglar Price Drop

Good news everybody! Tonight we will be dropping the price of our game Phat Professional Burglar from $1.99 to $0.99. The full version of PPB comes packed with 50 levels adding up to 15-20 hours of play time for the average gamer, or roughly 10 cents per hour. We feel that at this price point we are giving a fair amount of value for the price. Unfortunately, the Windows Phone 7 marketplace does not scale the product prices internationally according to foreign exchange rates, which makes the game much more expensive in non-US regions.

After looking at our first week of sales data we see that about 10% of our US trial downloads have resulted in purchases which is the expected rate for a quality mobile game. When we look at the rest of our numbers we see that the conversion rate from trials to purchases is much lower. In particular we are getting a lot of trial downloads in Australia, but very few of them are turning into sales. Initially I figured that Australians were cheap, but upon further inspection I found that the game was priced at $3.00 AUD, which is actually worth more than $3.00 USD. We are seeing a similar phenomena in Europe where the game is priced at 2 Euros.

In the end we think the game is worth 2 loonies, but anything higher than that is pushing it. Pricing the game at $0.99 USD should put us right in our value range in the international regions. Cheer's Australia, enjoy!

Saturday, March 26, 2011

iPhone and Level Pack for Phat Professional Burglar

The iPhone port of Phat Professional Burglar is underway. It will be available in the iPhone market place in a short while. We are using Monotouch and Monotouch XNA to do the port - thanks to Apple for lifting the restrictions on their market place.

Also, the first level pack of Phat Professional Burglar is in development and should hit the Windows Phone 7 as an update this week!

Wednesday, March 23, 2011

Saturday, March 19, 2011

Phat Professional Burglar - Available Today on the WP7

Download and play your very own copy today!
Phat Professional Burglar

10 Levels are available in the free trial, with an additional 40 in the $1.99 paid version.

Monday, March 14, 2011

Phat Memory Lane

Blair found some backup cds from one of his old computers with a lot of the old Phat Games stuff on it. There was even some really old stuff on there from when we went by "Lightning Productions". Some of the games were pretty fun, a few were hilariously bad, and a couple we never got around to finishing. Here a couple of screen shots of some games that never made it past the early stages. It is too bad really, I would have liked to play these.

Monday, March 7, 2011

It gets closer...

As April quickly approaches so does the Windows Phone release of Phat Professional Burglar! Most of the work on the game is complete. We are just finalizing some of the sound effects and music, and you should be able to download it from the Windows Phone App Store in a few short weeks!